The video ad for Oplant Focus, under the Podravkabrand, was made to convey a feeling of instant focus and position the drink as a cool product for concentration. The ad combines a modern visual aesthetic, trendy transitions and energetic shots, tailored to a younger audience but also to slightly older generations (Gen Z, Gen Y, Gen Alpha, ages 12–30).

Team and roles:

• Executive director, editor, camera operator: Mateo Jurin

• Camera operator, director of photography: Mihael Horvat

• Music, instruments, vocals, props: Bojan Crnogorčić

• Mentors: Assoc. Prof. Mario Periša, assistant Monika Rusak

The ad is adapted to a horizontal format for YouTubeand a vertical format for social media (Instagram, Facebook, TikTok). It keeps a coherent colour palette, dominated by circular shapes and a prominent logo, and the text is creatively placed inside the letter “O” to tie in with the O’Plant identity.

The music was created by Bojan Crnogorčićas an original track, with an emphasis on rhythm and dynamics that move the viewer and follow the pace of the shots. The ad features fast cuts, modern transitions and AI elements, creating an attractive, innovative promo video that appeals to young, ambitious people, fans of natural ingredients, athletes and students.

The result is a visually strong, on-trend commercial, aligned with the brand identity and target audience.