The logo design for Varaždin IHK was developed by researching the identity of ice hockey and the visual elements that convey strength, precision and passion for the game. The idea was to create a modern, vector mark that combines the aggression of red with dynamic lines that suggest movement on ice. The process involved digital drawing and refining the shapes for optimal legibility across formats, from jerseys to promotional materials. The result is a logo full of energy, determination and team spirit: a visual symbol of Varaždin's hockey club.